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ATLANTIC PARKINGOF NEW JERSEY
A uniformed valet attendant handing keys back to a guest outside a New Jersey venue
For venue managers · Insurance

Valet parking insurance and liability in New Jersey.

What to require, what the paperwork is called, and what happens if a car gets damaged.

The short version

The moment your guest hands over a key, somebody is responsible for that car.

Valet is one of the few services where a stranger drives your customer’s vehicle on your property. Most venue managers screen for this before they screen for anything else, and they are right to. The question is not whether a company says it is insured. Every company says that. The question is what they will put in writing, and how fast.

Atlantic Parking is fully insured and provides a certificate of insurance naming your venue before the first car is parked. Not on the night, not after you ask twice. That has been the standard here since Thomas Ferry founded the company in 1987, and four decades of repeat work in Monmouth, Ocean and Middlesex counties is what it bought.

What to ask any valet company for

  • A certificate of insurance, in advance. Often shortened to COI. It is a one page summary from their insurer confirming the policies are active. If it takes more than a day to produce, that tells you something.
  • Your venue named on it. Many venues and most municipalities require being listed as an additional insured. Ask for this early, because it comes from the insurer and not from the valet company.
  • Coverage for the cars themselves. General liability covers a guest who slips. Damage to a vehicle in the attendant’s care is a separate thing, usually called garage keepers coverage. Confirm both exist.
  • Workers compensation. The attendants are somebody’s employees. Make sure they are covered as employees.
  • Licensed drivers, and how they are checked. Ask how attendants are screened before they are handed a key.
  • The claims process, in one sentence. If something happens at eleven at night, who do you call and what happens next.

If a company hesitates on any of the six, that hesitation is your answer. None of it is difficult for an operator who has been doing this properly.

Atlantic Parking · Valet Quote Nº 1987

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How we run it

Three things that prevent most of it.

01

Keys tracked, not pocketed

Every key is logged to a ticket and a location. Most valet problems are not accidents, they are a key nobody can find while a guest stands at the door.

02

A planned route, not improvisation

Where cars go and how they get there is decided on the site walk. Damage happens in tight turns nobody planned for and in reversing out of somewhere a car should never have been.

03

Crew sized for the wave

Rushed attendants make mistakes. Staffing for the busiest ten minutes rather than the average hour is a safety decision before it is a service one.

Before you call

Questions venue managers ask.

Are you insured?
Yes. Atlantic Parking is fully insured and provides a certificate of insurance to any venue that asks, before the event rather than on the night. If your venue needs to be named as an additional insured, tell us early so it can be issued that way.
What is a certificate of insurance and why does my venue want one?
It is a one page document from the insurer confirming that the policies are active and what they cover. Venues and municipalities ask for it because a verbal assurance is worth nothing if something happens. Ask for it from every company you are considering, not just from us.
Who is responsible if a car is damaged?
While the car is in our attendant’s care, we are. That is what the coverage is for. Report it that night, we document it on the spot, and the claim goes to our insurer rather than to your venue or to the guest’s own policy.
Can you be named as an additional insured on our policy requirements?
Yes, and it is a routine request. It comes from the insurer rather than from us, so give us a few days notice and the exact legal name of the entity that needs to be listed.
Are your attendants employees or subcontractors?
Ask this of everyone you call. It determines whether workers compensation applies to the people driving your guests’ cars, and it is a question a lot of venues never think to ask until something goes wrong.
How are drivers screened?
Attendants are licensed and vetted before they work a shift, and they are uniformed so a guest always knows who they are handing a key to. Ask us on the call and we will walk you through exactly how we run it.